In Brandversation with Rasika Prashant, Soulfull Foods

Rasika Prashant, Co-Founder and Chief Marketing Officer at Soulfull Foods, shares her journey in helping create a much loved cereal brand. She touches upon the inspiration to start an enterprise such as this, the challenges in promoting a ‘healthy’ food brand, and some interesting insights on what makes Soulfull the brand it is today. Most…

What do brands do in the interim?

The coronavirus pandemic is likely to go down as one of the most significant events of the last 100 years. Brands need to prepare for the post coronavirus world. Things are going to be different than they were at the end of 2019, and we need to be ready to adapt to these differences. However…