The Importance of Brand Identity for Your Business

Your brand identity is a vital part of your business and brand strategy. In simple terms, brand identity is defined as the unique characteristics that influence the perceived personality, behavior, and appearance of your brand. It is similar to how your identity works. Just like how your identity is a combination of your name, personality, values, beliefs,…

Psychology of Color in Branding: Understanding the Impact on Perception and Emotions

So much of what we choose for ourselves has something or the other to do with how it appeals to us visually on some level. The clothes you buy for your body, the lipstick shade that you wear to match your mood, or the walls of your house that make it feel more like home.…