When is the Right Time to Brand for Start-ups?

In the bustling market filled with startups, NeverTooSmallToBrand has seen branding becoming a real conundrum. The journey of branding a startup beckons an initial plan as well as continuum. The commitment to allocate a budget for your branding efforts from the beginning is proportionate to the desire to stand out in a competitive market. Infact,…

Piercing Through Brand Illusion

I have no idea how I arrived at the decision, but one fine day I set out to buy my first ever custom- made outfit, styled by The Perfect Fit. Rs. 20,000 for one look. Yes, I was actually doing this! There were no such custom offerings in my own city Bangalore, and so I…