I. Introduction Picture a world where you don’t just see a brand but live it—exploring virtual realms, participating in interactive adventures, and connecting with products and services in ways that feel almost magical. This is the future of meta-branding, a thrilling evolution that turns marketing into an unforgettable experience. Meta branding goes beyond traditional marketing,…
In today’s dynamic business landscape, where change is the only constant, understanding the practical benefits of the unbeatable trio – Branding, Positioning, and Advertising-cannot be undermined. When harnessed effectively, they create a synergy that propels businesses to soaring heights, driving brand recognition, customer loyalty, and ultimately, business growth. Branding takes center stage when crafting a…
In the digital landscape, the journey of branding has been a story of constant evolution. Today, brands have embraced the power of technological evolution to engage their customers. From static websites of yesteryears to building communities on platforms like WhatsApp where information is broadcast in a matter of seconds. These communities serve not only as…
Your brand identity is a vital part of your business and brand strategy. In simple terms, brand identity is defined as the unique characteristics that influence the perceived personality, behavior, and appearance of your brand. It is similar to how your identity works. Just like how your identity is a combination of your name, personality, values, beliefs,…
So much of what we choose for ourselves has something or the other to do with how it appeals to us visually on some level. The clothes you buy for your body, the lipstick shade that you wear to match your mood, or the walls of your house that make it feel more like home.…
“Form follows function,” the timeless wisdom of renowned architect Louis Sullivan, resonates not only in the realm of architecture but also in the dynamic arena of branding. Amidst the relentless pursuit of triumph, countless brands tend to overlook their fundamental essence—their purpose. This blog embarks on an exploration of the captivating realm of anti-branding strategy,…
Phase 2 It depends! Naturally, brands have that insatiable urge to run paid ads and reap the benefits sooner rather than later. But every product / service has different stages of consumer journey and so, think about your category, purchase frequency and buyer behaviours. It will help you create appropriate content for each stage and…
On the flip side, some enthusiastic start-ups are so desperate and flying blind without giving it much thought. Social media is a place where young people watch funny videos, send and receive emojis and make fun of one another for no reason. Using social media for marketing is a fancy idea. Not really. But unfortunately,…
A bitten fruit, black, gray, elegant, highbrow….? Apple! A little bird, eye pleasing blue, freedom, cute messenger…? Twitter! Logo – The core visual identity of a business. A powerful symbol that takes your noble message to the world. It represents your brand in the market. Creating a logo could probably be the first step in your…
“Beauty lies in the eye of the beholder?” Well, maybe. But beauty certainly lies in the process of creation, beauty lies in the execution, beauty lies in every product constructed. What’s important is how you show the world who you are through visuals and catch a wandering eye. In the world of branding, we call…