A Brand’s introspective tool Introspection is a tool that allows us to look inside. It gives insight to our own feelings, patterns, strengths, disadvantages and what not, helping us correct, create self-awareness and further build ourselves. We believe that Brands are human; and they need introspection too. SWOT Analysis is a way for brands to…
One of the things that most makes us human, are our errors and imperfections. But brands have it different. When it comes to brands, mistakes can have disastrous ramifications – ones one can’t prepare for. There’s a lot of talk about what brands should do. We have a ton of resources on how to go…
Are you thinking about how to stay relevant in the lives of your consumer and engage with them during these times? Well, in this interesting byte, Sarah Thomas outlines her perspective on how Fitness First has taken steps to play a positive role in the life of their customers who are highly anxious during this…
It’s mid of the year and things are back to normal. We can go out, we can meet face to face and travel is possible. But things have changed. The coronavirus pandemic is likely to go down as one of the most significant events of our lives and has eternally changed the experience of being…
These are time when brands across most industries are facing a transaction restrain or block and Nivea Heuley a marketing and business expert outlines that these are also times when brands shouldn’t completely shutdown communication with their consumers. This is a time to be PRESENT in their lives in a meaningful way. She further outlines…
Rasika Prashant, Co-Founder and Chief Marketing Officer at Soulfull Foods, shares her journey in helping create a much loved cereal brand. She touches upon the inspiration to start an enterprise such as this, the challenges in promoting a ‘healthy’ food brand, and some interesting insights on what makes Soulfull the brand it is today. Most…
The Simple and fool proof way to craft your Brand Positioning Lack of knowledge and understanding coupled with the myths floating around has played a big role in creating confusion around the concept of Brand Positioning. Brand Positioning is one of the most important brand management activity. Strong brands make very credible, relevant and distinctive…
Ask a brand agency to work on a name for a brand and they will shudder. Creating a brand name is one of the biggest challenges for anyone, especially if you are not the one who owns the brand. Its possible that you could end up with about a hundred options which will all be rejected and the hundred and first option, which probably has been suggested by the client herself and is also probably so meaningless will be the one that gets the green signal.
Arriving at a brand name has always been tricky. And if you don’t have clarity on what your brand definition is all about, then it makes it even more challenging. Or what if it is a merger which wants two names to be combined?
