Money does not define a brand
One of the biggest barriers to brand is the feeling that you don’t have too much money. Let’s clarify, money is important.
Being Social drives Millennial activity
Millennials need to be social. They need to share their day. Give them a story they can share, a reason to go beyond just functional use..
Be a worthy Challenger
As a start up, you don’t always have to come into the market with a completely new product offering. Very often market sizes are large enough to accommodate more than two if not many players.
Marketing Driven Innovation
Ask a brand agency to work on a name for a brand and they will shudder. Creating a brand name is one of the biggest challenges for anyone, especially if you are not the one who owns the brand. Its possible that you could end up with about a hundred options which will all be rejected and the hundred and first option, which probably has been suggested by the client herself and is also probably so meaningless will be the one that gets the green signal.
What’s in a name!
Ask a brand agency to work on a name for a brand and they will shudder. Creating a brand name is one of the biggest challenges for anyone, especially if you are not the one who owns the brand. Its possible that you could end up with about a hundred options which will all be rejected and the hundred and first option, which probably has been suggested by the client herself and is also probably so meaningless will be the one that gets the green signal.