THE THREE SPHERES OF DESTINATION BRANDS

Destination brand A destination brand is the sum of experiences of a traveller during a trip and the sum of all stories somebody has heard about a destination. The traveller landscape has always been complex but as new technologies emerge, travellers are faced with a greater choice – and, at the same time, greater complexity.…

What do brands do in the interim?

The coronavirus pandemic is likely to go down as one of the most significant events of the last 100 years. Brands need to prepare for the post coronavirus world. Things are going to be different than they were at the end of 2019, and we need to be ready to adapt to these differences. However…