Arriving at a brand name has always been tricky. And if you don’t have clarity on what your brand definition is all about, then it makes it even more challenging. Or what if it is a merger which wants two names to be combined?

Great brand names are memorable, they subtly hint at a function, shift your thinking and sometimes invent a language too. They occupy the intersection between brand expression, differentiation and consumer psyche.

Please keep in mind the below aspects which will help in arriving at a great name.

• It should reflect the brand’s character and connect to the brand’s promise.
• Ownable and should not sound like any other brand in the market.
• Name should have the ability to arouse curiosity and spark conversations.
• Brand name should be easy to spell, pronounce and pleasant to say
  Should be memorable and unique to you and distance from others inside the industry.
• Brand name should have its domain name as well as the social-media username available.
• Last, but not the least, do a google check as well as a IP legal check before you confirm on any name.