These are time when brands across most industries are facing a transaction restrain or block and Nivea Heuley a marketing and business expert outlines that these are also times when brands shouldn’t completely shutdown communication with their consumers. This is a time to be PRESENT in their lives in a meaningful way.

She further outlines 3 important values to be a ‘HUMANE BRAND’ and that could re-position you positively in the minds of your consumer.

(With over 15 years of experience in Corporate Communications, Media and Marketing, Nivea Heluey is the Communications Head for Solo Brazilian Pure Alkaline Water for the GCC region.)