“Beauty lies in the eye of the beholder?” Well, maybe. But beauty certainly lies in the process of creation, beauty lies in the execution, beauty lies in every product constructed. What’s important is how you show the world who you are through visuals and catch a wandering eye. In the world of branding, we call it Visual Branding.
It’s a world on its own, steadily enclosing all that goes into establishing a visual identity- Logo, Design, Tagline, Colours, Fonts and much more. It lets you communicate a story, visually, thereby eliciting an emotion in the consumer.
Humans aren’t the only ones getting judged on colours, looks, shapes and forms, Brands too are judged – in a “good” way; meaning, to hit a match with a consumer, a brand is required to embrace, accept and showcase the brand that they truly are – frozen much?
Your visuals have to mirror and represent your brand. Get creative in displaying your innate beauty. Eye-catching visuals will take you a long way. That’s how ‘matchmaking’ works here. Right Sima aunty?
Ten reason why your focus on Visual Branding is important.
- Consumers can see, hear, understand you in one..two…three… Done.
- First Impression is a lasting impression, it’s important to capture the attention of the consumers for them to think about you all day and night.
- It finds the right one for you, carefully scrutinizes and analyses who is genuinely interested in you.
- Paves way for #ZeroTrustIssues regarding your brand.
- Fun fact: You won’t have an image clash, because this makes you unique
- Emotionally connects your brand with the consumer. Afterall not all ‘attachments’ drain you.
- Elevate quality of brand – check
- Brand loyalty – check
- Gives you a superpower to make or break a deal.
- Your slogan could be the next ‘Binod’ or ‘Kokilaben’
Ready to embark on a new love journey with your Consumer?
Here’s a brief guide on how you can go about it
Love at first sight
Give your consumers a visual treat. Make sure that all your visuals are truly enticing and relavant. Use colours, shapes and fonts that best describe who you are. Let the first impression be a lasting one.
LOGO – Size does matter!
Too big – a distraction; too small – a recipient of ignorance. Just the right size to grab attention. Match your logo rightly with your Brand’s image. Not too basic, not too complex; craft one that has enough thought gone into it while enabling the consumer to easily decode it.
Tagline – Short and catchy
Incorporate a promise and purpose, to send out a right message. Speak out your Brand’s heart in just a couple of words. Keep it simple yet memorable. A rhyme scheme will always help.
Colour Palette – Show your ‘true colours’
Speak in volumes with consistent colours. Consistency lets consumers associate a set of colors with your brand. Brownie points- it evokes a specific emotion you want in them. Now that’s how you roll.
Be better than their ex
Their Ex are your competitors. Study them, to better them. Your consumer won’t fall in love with you, if you replicate your competitors. Be unique with the creation of all your visual elements. Allure them with an unmatched spirit.
Give them a reason to remember
Get your visual game so strong that they remember you, wherever they go. Make them stay ‘awake’ in your thoughts. Give them a fond memory of you. Your colours, your style must be recognizable every day.
Bond emotionally
Elicit the right emotion in your consumers when they come across the visuals. Tell them via visuals how your brand fits their needs. Build trust. Strengthen the connection. Emotions pave the way for lasting Loyalty.
Remember, some matches are made in heaven and some, right here in the boarding rooms. Play cupid, strengthen your visual branding. Magic will happen!