Social media has changed the way businesses connect with their customers, and for small and medium enterprises (SMEs), it’s a game-changer. If you’re looking to build your brand without breaking the bank, social media offers the perfect stage to get noticed, tell your story, and engage with the right audience. Here’s how you can make…
In 2025, the future of branding will be defined by one core concept: purpose-driven branding. As consumers, particularly younger generations, become conscious of the impact brands have on society and the environment, they are demanding more from the companies they choose to engage with. In this landscape, small businesses, freelancers, and creative professionals can leverage…
As we move through 2024, brands are more than ever about the values they stand by, the stories they tell, and the connections they build with their audiences. Consumers today want more than just a product—they want to resonate with a brand that reflects their own values and aspirations. For businesses aiming to make a…
In today’s hyper-competitive market, branding is no longer just about catchy logos or clever taglines. It’s about creating meaningful connections with your audience through purpose-driven branding. For startups and SMEs (small and medium enterprises), building a strong, emotionally resonant brand is essential for long-term success. This guide will explore effective SME branding strategies, offer branding…
Branding lies at the heart of every successful business strategy, especially for legacy companies navigating ever-changing market landscapes. Over time, even the most iconic brands have needed to evolve—or undergo a revolution—to remain relevant. This article delves into the transformative journeys of globally renowned brands, analyzing how they revamped their identities to connect with modern…
Creating a strong brand foundation is critical for startups and SMEs looking to compete in today’s fast-paced business landscape. At Never Too Small to Brand (NTSTB), we specialize in helping small businesses and startups develop branding strategies that go beyond just logos and taglines. In this blog, we’ll walk you through 10 essential branding tips…
In today’s competitive business environment, the success of any company, regardless of size, hinges on how well it can build a strong, memorable brand. At Never Too Small to Brand (NTSTB), we believe that no business is too small to craft a compelling brand that not only stands out but also creates lasting connections with…
In the bustling market filled with startups, NeverTooSmallToBrand has seen branding becoming a real conundrum. The journey of branding a startup beckons an initial plan as well as continuum. The commitment to allocate a budget for your branding efforts from the beginning is proportionate to the desire to stand out in a competitive market. Infact,…
I have no idea how I arrived at the decision, but one fine day I set out to buy my first ever custom- made outfit, styled by The Perfect Fit. Rs. 20,000 for one look. Yes, I was actually doing this! There were no such custom offerings in my own city Bangalore, and so I…
Brands become recognizable by providing a cohesive experience to their target audience. This includes what you see, hear, feel about the brand. The brand identity and positioning align with the business values and objectives, which are neatly documented in the brand style guide. Brand style guide, also called brand guidelines is a guide/handbook to keep…