“Go to hell with your reputation.” I was having a conversation with a prospective client of mine and this is what he told me, when I told them that reputation is everything for me. This feedback got me thinking on how key reputation is, for people as well as brands too. A good brand reputation…
I’m very fond of this article, my first one, I posted in the beginning of 2015. I didn’t know what was ahead, but my vision and principles were clear then. I had discovered something more powerful that I never imagined: 2014 was life changing. It was a journey of discovery and growth. In this post…
How often have you been hit with a brainwave for a business idea, and then realise that someone else got it earlier and launched it before you. So what do you do next? Shelve it and hope another good idea comes your way? Or possibly dig deeper and explore the idea further? Swiggy was most…
There’s much to learn from the small-town Chai shops. These are not just about serving a good cup of tea, but very often a place to unwind, catch up with friends, and strangers who could potentially become friends. It’s where there are discussions around politics to fueling local gossip. And the Chai shop owner plays…
In an extremely hyper competitive world, it is becoming even more important to have a powerful brand proposition. Find below some points that makes a powerful brand proposition: Believable, understandable, unique and compelling Aspirationally attainable Admirable and endearing Difficult to emulate Timeless and enduring Extendable Arriving at a strong proposition for your brand is complicated.…
Many a time, the brand owners and marketing fraternity gets confused by terms like brand strategy, brand positioning and creative strategy.
A really interesting question that has different answers but this is one of the many big questions that runs in the mind of an entrepreneur.
One of the biggest challenges in this era where content is king, and video leading the way as the most engaging form of content, is the cost of creating video. Sure, there’s a lot of video created by simply pointing your camera and tapping on the record icon.
NTSTB, salutes a visionary who changed the café landscape in India.
If you were someone who grew up in Bangalore in the late 90s, you’d be aware of the booming ‘Internet café’ culture.
‘Woke’ is perhaps the most commonly used monosyllabic word today. What does it mean though, why is it such a popular phenomenon and why is the world of marketing and business (that once played it safe) jumping on this bandwagon?