Phase 2 It depends! Naturally, brands have that insatiable urge to run paid ads and reap the benefits sooner rather than later. But every product / service has different stages of consumer journey and so, think about your category, purchase frequency and buyer behaviours. It will help you create appropriate content for each stage and…
On the flip side, some enthusiastic start-ups are so desperate and flying blind without giving it much thought. Social media is a place where young people watch funny videos, send and receive emojis and make fun of one another for no reason. Using social media for marketing is a fancy idea. Not really. But unfortunately,…
A bitten fruit, black, gray, elegant, highbrow….? Apple! A little bird, eye pleasing blue, freedom, cute messenger…? Twitter! Logo – The core visual identity of a business. A powerful symbol that takes your noble message to the world. It represents your brand in the market. Creating a logo could probably be the first step in your…
Destination brand A destination brand is the sum of experiences of a traveller during a trip and the sum of all stories somebody has heard about a destination. The traveller landscape has always been complex but as new technologies emerge, travellers are faced with a greater choice – and, at the same time, greater complexity.…
There has been so much already written about brand archetypes and this is certainly not one more of those articles. In fact, this is rather a personal discovery, one which I wanted to share with you. It all started in one of the branding workshops that we conducted. We introduced a client to the concept…
“Beauty lies in the eye of the beholder?” Well, maybe. But beauty certainly lies in the process of creation, beauty lies in the execution, beauty lies in every product constructed. What’s important is how you show the world who you are through visuals and catch a wandering eye. In the world of branding, we call…
A Brand’s introspective tool Introspection is a tool that allows us to look inside. It gives insight to our own feelings, patterns, strengths, disadvantages and what not, helping us correct, create self-awareness and further build ourselves. We believe that Brands are human; and they need introspection too. SWOT Analysis is a way for brands to…
One of the things that most makes us human, are our errors and imperfections. But brands have it different. When it comes to brands, mistakes can have disastrous ramifications – ones one can’t prepare for. There’s a lot of talk about what brands should do. We have a ton of resources on how to go…
A recent conversation with my 15 yr old daughter about her birthday shopping got me thinking. She was recounting her angst and disappointment when she could not find anything that was to her liking. Every brand that we looked at had designs that were either for college kids or older women or was too childish…
A new world order is in place and the needs, wants and desires of consumers have also changed. Gone are the days when consumers wished to travel and they would pack their bags the very next day. Today stepping out of the house to buy groceries is the only travel plan that anybody is allowed…