The Simple and fool proof way to craft your Brand Positioning Lack of knowledge and understanding coupled with the myths floating around has played a big role in creating confusion around the concept of Brand Positioning. Brand Positioning is one of the most important brand management activity. Strong brands make very credible, relevant and distinctive…
The start-up journey is a long drawn one with its own challenges. At every stage, there is a dilemma, starting from the genesis of the idea, should the idea solve a business problem or a social problem to should I continue working or should I pursue my dream to many more… One such dilemma is…
There’s much to learn from the small-town Chai shops. These are not just about serving a good cup of tea, but very often a place to unwind, catch up with friends, and strangers who could potentially become friends. It’s where there are discussions around politics to fueling local gossip. And the Chai shop owner plays…
In an extremely hyper competitive world, it is becoming even more important to have a powerful brand proposition. Find below some points that makes a powerful brand proposition: Believable, understandable, unique and compelling Aspirationally attainable Admirable and endearing Difficult to emulate Timeless and enduring Extendable Arriving at a strong proposition for your brand is complicated.…
One of the biggest barriers to brand is the feeling that you don’t have too much money. Let’s clarify, money is important.