Phase 2
It depends! Naturally, brands have that insatiable urge to run paid ads and reap the benefits sooner rather than later. But every product / service has different stages of consumer journey and so, think about your category, purchase frequency and buyer behaviours. It will help you create appropriate content for each stage and plan paid ads accordingly.
As we mentioned before, every platform comes with unique possibilities to grow your business. Based on your category and target audience, choose suitable platforms and put your efforts in the right place.
Some interesting statistics and tips for businesses to use social media effectively:
Facebook:
- Did you know that India has the highest number of Facebook users in the world? The platform boasts of a staggering 35 crore users and unlike many other channels, it cuts across all age groups and income segments. No wonder, every brand, regardless of category, wants to know how to use Facebook for business.
- Brands can generate quality leads at an affordable cost by using Facebook.
- Use Facebook Live to maximize your engagement with the target audience.
- Millions of local businesses use Facebook to become more familiar and popular in their neighbourhood.
- Ideal channel for brands who want to connect with tier II cities, small towns and rural India.
Instagram:
- The platform has recently crossed 18 crore users in India.
- It is the most popular social media channel among young people.
- The best place to showcase your products and create a strong visual identity for your business.
- Began its journey as a photo sharing app, now Instagram has become more business friendly. Brands can sell their products directly on Instagram by using Shoppable posts.
LinkedIn:
- Needless to say, the platform is the most powerful marketing tool for the B2B sector. The lion’s share of B2B social media leads (80%) come from LinkedIn.
- LinkedIn enables businesses to interact with the corporate community across the globe and grow their network.
- It is one of the most influential platforms with which brands can establish authority in the market and build a reputation by sharing valuable content.
- Connect with talented individuals, influencers, decision makers and like minded entrepreneurs which will eventually pave the way for mutually beneficial collaborations.
Thousands of brands, small and big, who know how to use social media for business, have grown exponentially and even started implementing social first marketing strategy. It won’t take too long for you to join the league.
Feeling great? Ready for the game?
Here are some ‘bullet’ points for you.
Connect. Engage. Start conversations. Listen!
Stay active. Respond. Socialize.
Share your opinions on social issues but stay away from taking sides.
Show the humane face of your business.
Promote your products at the right time and reap the benefits.
Add a dash of emotion to your business and it will evolve into a brand!
All the best!
Contributed by
nevertoosmalltoBRAND